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Maximising Commercial Income

The definitive practical guide for NHS leaders on how to identify, develop and maximise every commercial income opportunity available to their trust.

James Wilson · Red Circle Healthcare Advisory · 2025

Content & Audience

We bridge the gap between NHS data and beneficial action. Our content is designed for the leaders who drive the system forward.

Finance Directors

Leading the financial recovery and ensuring sustainable balance within the Trust.

Chief Executives

Strategic leaders responsible for the overall health and financial stability of the Trust.

COOs

Driving operational excellence and productivity to meet clinical and financial targets.

Board Members

Non-executive directors providing strategic oversight and governance for the Trust.

ICB Leaders

Coordinating integrated care across multiple NHS Trusts to achieve shared financial goals.

James Wilson ACMA

James Wilson ACMA is the Founder and Managing Director of Red Circle Healthcare Advisory. With over 30 years of experience in NHS finance, he has dedicated his career to bridging the gap between complex data and actionable financial strategy for NHS leaders.

He brings a unique perspective to the industry, having spent decades at the highest levels of NHS finance. His mission is to empower NHS Trust Boards and C-suite leaders with the evidence-based guidance needed to achieve sustainable financial balance and operational excellence.

ACMA
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